Over time, a ‘first-mover’ approach has resulted in the creation of a range of strong Danish greentech companies giving way to strong competencies within green-tech solutions. This has given Denmark a unique global market position benefitting both climate, growth, export and jobs in Denmark. However, the Danish leading position is not a given. If Denmark is to maintain a position as a green first-mover, it requires an ambitious and long-term effort and a strategic approach.

To support a global strong green Danish market position, a number of leading green companies and the Danish Society of Engineers (IDA) have joined forces with CONCITO in the initiative "Green Lab Denmark".

The goal is to underline the importance of high ambitions on climate and energy as a prerequisite to maintaining and strengthening growth and jobs throughout Denmark in the coming years. Further, the initiative has an increased focus on the importance of securing green vocational competences and an employment system that is fit to match the needs and demands of greentech companies.

With the “Green Lab Denmark” initiative, the aim is to unite politicians, companies, unions, decisions makers and other members of civil society in a shared green ambition, where high climate and energy ambitions will strengthen innovation, growth, exports and jobs throughout Denmark. In addition, green competencies and a green labor market must be at the forefront and become a key element in the government's climate policy.

The initiative is knowledge-based and founded on clear messages with the aim of showing how green transition has and will create growth and employment in Denmark. Further, the goal is to ensure the basis for a clear and important green voice in the public debate. Therefore, the purpose is also to create a knowledge-based positive narrative about gains and potentials - locally, nationally and globally. The purpose is also to show that Denmark as a welfare state can benefit from the green transition, and demonstrate to the world that it is possible to decouple growth from emissions while successfully enabling upgrading and requalification of domestic job markets, which is a critical aspect of ensuring a just transition.